Advanced Analytics is the autonomous or semi-autonomous
examination of data or content. It involves using sophisticated techniques such
as machine learning algorithms, deep learning, predictive modelling, or other
tools to discover deeper insights, make predictions, or generate
recommendations.
Advanced Analytics can be used for political microtargeting,
which involves identifying the detailed profile of individual voters and voter
groups, testing the most persuasive messages, and tailoring campaign strategy
to target different voter profiles.